RoloKnow: An Analytic Framework for Mobile Applications and Games

The world has moved to smartphones and retaining users on applications is of prime importance to developers. When it comes to engagement and retention, being able to segment users by how often they visit the application, and how long their sessions are, can help developers understand what is working within the application. Techniques like A/B testing and custom event tracking can help consociate the user with the developer. It will also help them analyze the behavior of various users to find the most engaged user and see the commonalities of these user segments from historical data. The usage data is tracked from android devices and is sent to MongoDB which is a NoSQL document oriented database. This data is selectively sent to Hadoop for processing. Final results are stored in MySQL. These results can be viewed by developers through a web interface which has powerful data visualization tools. The developers will also have the freedom to perform application specific analytics.