Factors Influencing Meat Buying Behaviour among Rural, Semi-Urban and Urban Households
Journal: International Journal of Science and Research (IJSR) (Vol.5, No. 2)Publication Date: 2016-02-01
Authors : T. Senthilkumar; V. Muralidhar;
Page : 317-318
Keywords : meat consumption; consumers; preference; households;
Abstract
The worldwide meat consumption has attracted much attention not only for nutritionists but also agricultural and food economists in recent years. Studies showed that urbanization has been carrying a rise in demand for meat products. In India, cultural differences are also accountable for variations in meat consumption patterns. A study was performed to ascertain the preferences of consumers towards meat consumption among the rural, semi-urban and urban households of Karnataka with sample size of 90 meat eating respondents and 30 non-meat eating respondents. The results showed that flavour and taste of the meat had a very good influence on meat consumption among all the locations.
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