Assessment of Ecotourism in Banaue, Ifugao, Philippines

The study utilized descriptive research method to assess the expectation and satisfaction of tourist towards some ecotourism sites of Banaue Ifugao, Philippines. A total of 104 international and domestic/local tourists who visited Banaue ecotourism sites such as Banaue rice terraces, Bangaan rice terraces, Batad rice terraces and Tapiya waterfalls were interviewed using a questionnaire. Frequency, percentage, correlation of variables and analysis of variance were utilized to analyze data. Results show that majority of the tourists are first timers with moderate expectation but much satisfied when personally visited the ecotourism sites. This implies that tourists are not well informed about Banaue ecotourism destinations. Thus, theres a need to strengthen strategic promotional approaches, marketing of the services and programs to tourists, and improve destination attributes to attract tourists.