Communication Pattern in Delivery of Messages in Crop Farming in West Muna Regency

The goal of this research is to understand the communication pattern in message delivery in crop farming in West Muna Regency, Province of Southeast Sulawesi. The data analysis technique used in this research is Qualitative Descriptive. The result of this research shows that (1) Farmers in Lawa Raya District still using interpersonal communication patterns and the head of the family or the guardians/parents is the main communicator of the messages delivery processes about crop farming. Communication pattern that happened inside the family can be qualified as linear and interactive. The parents sometimes use militaristic style of communication (force) to give instructions to family members so that they can do their roles in crop farming. (2) Farmers in Tiworo Raya District is more heterogeneous because there are immigrants. The communication patterns tend to be more dynamic and flexible because openness can be seen in the farmers community. The communication pattern in message delivery in crop farming often seen in a face-to-face communication because there are many communicator that have a role in delivering the messages about crop farming, such as more advance farmers coming from immigrants, opinion leaders that voluntarily giving instructions about farming, and the leaders of farmers community that have been educated by facilitator and spread the knowledge to other members of the farmers society, and the facilitators that educate farmers continuously. Other than that, the farmers are now starting to understand and have awareness to search information alone on internet for the information they need. Therefore the communication pattern in message delivery about crop farming can be done simultaneously, whether its in family, to other farmers, opinion leader, facilitators, as well as can be done with various communication media.