Analysis Value Chain of Green Productivity in Natural Rubber Cultivation Process at Kelompok Usahatani Restu

In general, this study aims to formulate a strategy to increase natural rubber produktivity with environmental aspect. The detail purpose of this research are 1) Calculate the productivity of KUR in one year 2) Calculated Green Productivity Index (GPI) 3) Knowing the problems that occurred in the value chain in the cultivation of natural rubber 4) Provide the best strategy recommendations. The primary data collection conducted in-depth interviews with people who is experts in it, The secondary data sourced from articles, journals, reference books and Internet. Qualitative data were obtained and analyzed by using a systems approach, quantitative data were analyzed by green productivity, calculation of productivity and value chain analysis. The results showed that 1) The level of productivity of farming groups of restu for one year had fallen 2) Green Productivity Index (current state) is 3.6.3) Problems occur is when use of supporting material thats not environmentally friendly. Recommended strategies to enhance the productivity of environmentally friendly is composting that can reduce waste generated and replace chemical fertilizers to organic fertilizers that are more environmentally friendly.