The Impact of Elasticity on the Firm's Revenue
Journal: International Journal of Science and Research (IJSR) (Vol.5, No. 9)Publication Date: 2016-09-05
Authors : Samithamby Senthilnathan;
Page : 1728-1731
Keywords : elasticity; demand; supply; quantity; market; revenue;
Abstract
The elasticity is an important measure impacting on a forms revenue. Hence, it is important for a firm to know how the proposed change in price of its product can affect its total revenue, when the product is to be sold in the new market condition at the new price. In this context, the measure of elasticity indirectly reflects how the buyers will react to the change in price and the new price to come. This implies that the elasticity of the product becomes a crucial measure to reflect what the percentage of income the firm can gain or lose, when the price change takes place for its respective product. This paper demonstrates in a new mathematically constructive approach as consistent with the existing accepted phenomena of elasticity that elastic product shows negative relationship between price change and change in total revenue, inelastic product can result in positive relationship between price change and change in total revenue, and unit elasticity product has no impact on change in total revenue as the response to a price change. Indicatively, this paper explores three constructive, but similar and alternative, mathematicalmethods for the existing phenomena how the percentage of change in total revenue can be determined with respect to elasticity, and current and new prices and their respective quantities.
Other Latest Articles
- Performance Evaluation of VOIP Over WIMAX
- Management of Lower Ureteric Calculi with Alfuzosin, Tamsulosin and Tamsulosin Deflazacort Combination: An Observational Study
- Mathematical Modeling and Simulation of Wind Mill Blade Manufacturing (VARIM) Process
- MAC based Routing in IOT
- Pesticides Exposure and Biological Monitoring of Ache Activity among Commercial Farm Workers in Tanzania: A Case of Tea Estates
Last modified: 2021-07-01 14:44:11