The Entrepreneur is the Source of Sustainability of his Very Small Business in Morocco: An Attempt of Determinants Modeling

The success or failure of these very small businesses is usually explained by many factors that are usually behind this trend, it is often actually a question of ensuring the survival and even the sustainability of these very small structures that is being the challenge of any entrepreneur while ensuring his objectives, expectations and aspirations (Marchesnay (2003)), and too his entrepreneurial orientation (Thurik R et al. (2016)). However, to be sustainable can only be if these structures have a management mode that has to be relevant, specific and especially characteristic to small businesses and not to others size (Foliard, (2016)). The entrepreneur must have all the necessary skills in order to succeed in sustaining his business. The main objectif of this paper is to make a contribution to an insufficiently explored theme while its stake seems fundamental. It attempts to better discover the dimensions of a model specific to the characteristics of the entrepreneur that achieve the sustainability of his very small business and to characterize those of the businesses that have failed in relation to the factors that hinder their sustainability.