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MARKETING IN CONSTRUCTION INDUSTRIES
Journal: Bulletin of Donetsk National University. Series С. Economics and Law (Vol.4, No. 4)Publication Date: 2020-12-30
Authors : Germanchuk A. N. . Vasiliev S. V.;
Page : 64-70
Keywords : marketing; marketing activities; project marketing; marketing in construction;
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Abstract
The paper presents the evolution of the development of marketing concepts; considered a marketing complex, consisting of six key areas: marketing research; development of a marketing strategy and concept; formation of the project marketing budget and implementation of project marketing activities
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Last modified: 2021-07-05 19:14:50