Operational feasibility of Implementation and Analysis of return on investment: A Comparative study between Peach and Grape Crop, applied in a family rural Property in Campestre da Serra - Rio Grande do Sul

This study aims to analyze the operational viability and return on investment of two permanent crops, grape variety rosated niágara and peach variety fascination, and compare them to see the return to the rural producer in a period of 10 years. The methodology used was a case study, a quantitative research was used for analysis. Data collection was performed at the property through interviews, based on the amounts obtained from companies in the region for the allocation of initial investments and operating costs. Thus, financial viability indicators were used, such as Net Present Value, Simple Payback (time needed to recover the cost of investment) and the Internal Rate of Return to analyze which of the two investments would be more viable to the producer. After checking the indicators, the peach orchard emerged, obtaining better results. Given these indicators, it is concluded that the investment that will bring more return to the producer will be the implementation of the peach orchard, because it is the investment that will pay faster and will enable greater return.