PLANEACIÓN PROSPECTIVA Y ESTRATÉGICA EN EDUCACIÓN DESDE UN ENTORNO DE MERCADO. LA EXPERIENCIA DEL PROGRAMA TECNOLOGÍA DE AUDIO DE LA UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA, UNAD

In the next article we are going to show the case of audio technology of Universidad Nacional Abier-ta y a Distancia UNAD, where the diagnostic and strategic planning process of the program were set, this was made under the development of a studio which had as goals the construction of an online marketing strategic plan to promote this academic offer. The development of the work was made in three basic stages. In the first stage the diagnostic and the definition of strategic objectives of the program had their origin; in the second stage the marketing research and the the different marketing planning strategies were developed. Finally in the las stage a proposal for the operative application of the marketing strategy was built. In this article we are going to take a deep look into analyze process, apply methodology. And the achieve results in the first and second stages of the project, because the most significant ideas came out in those stages.