INCIDENCIA DE LA ECO-INNOVACIÓN EN LA COMPETITIVIDAD DEL SECTOR HOTELERO DE LA CIUDAD DE BOGOTÁ

The study population is represented by hotels with Colombian environmental seal (SAC). The research aims to identify the impact of eco-innovation in the competitiveness of the hotel industry in the city of Bogota, was followed by a methodological process of deductive-inductive in order to analyze the most representative environmental practices developed in the hotel sector considering eco-innovative factor as competitive element in generating economic benefits and environmental type. Indeed, the predo-minant model of tourism in Bogotá is business or metropolitan, therefore innovative developments are given in the process structure, this implies new methods of production or distribution, technical impro-vements, equipment or software and last service and organizational innovation.