Structural Equation Model on Organization Communication Satisfaction of Hotel Employees in Region XII
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.4, No. 2)Publication Date: 2020-04-30
Authors : Cogollo Lovina Penalber Viado Myrna S;
Page : 215-235
Keywords : management organizational efficacy; service climate; social exchange organization communication satisfaction; SEM; Philippines;
Abstract
This study aimed to develop the best fit model on organization communication satisfaction of hotel employees using structural equation modelling (SEM) as the fundamental statistical tool to analyse the interrelationship among the constructs of organizational efficacy, service climate, social exchange and organization communication satisfaction. It employed descriptive-correlational research design and used stratified-random sampling technique in choosing the 402 hotel employees. Mean, Pearson Product Moment Correlation, Multiple Regression and Structural Equation Modelling were applied as statistical tools to the levels, interrelationships, influence, and explored the best fit model of the constructs respectively. Signifcant relationships of the three constructs with organization communication satisfaction were established. Organizational efficacy and service climate were always observed while social exchanged and organization communication satisfaction were sometimes observed by the respondents. When regressed, it was found that service climate and social exchange influenced organization communication satisfaction. The best fit model of organization communication satisfaction is model 5. The model showed that organizational efficacy as indicated by sense of resilience and social exchange as indicated by experiential information, emotional support, humour exchanged and exchange outside meetings best predict organization communication satisfaction as indicated by organizational integration, supervisor communication and media quality.
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