Strategic Directions of Security of Small and Medium Business Development in Ukraine in the Conditions of Limited Opportunities

A general assessment of the state of small business, the business environment, unfavorable conditions and opportunities for its development has been carried out. The analysis of the decrease in the rating of ease of doing business in international comparisons is presented. The features of the state and prospects of Ukraine in the Eastern Partnership are revealed in the context of the policy of supporting small and medium-sized businesses. The directions of the European Union's financial assistance to Ukrainian entrepreneurship are revealed. Attention is focused on strengthening European aid during the COVID-19 pandemic. The directions of activities created within the framework of assistance from the European Union – the Office for the Development of Small and Medium Enterprises, the Office for the Promotion of Ukraine's Exports, the Ukrainian Foundation for Standards, and the Office for Effective Regulation are disclosed. The possibilities of presenting Ukrainian goods and services, which are unique and competitive, to foreign markets are revealed. The need for the development of certain types of creative industries with an emphasis on specialized activities in the field of design has been substantiated. In the list of barriers to implementation, the lack of an industrial design ecosystem is put in the first place. It is proposed to include creative formations in regional development strategies through public-private partnerships. The essence and content of directions and measures of state policy of Ukraine to support entrepreneurship, which have legal regulation, are disclosed. State support for certain industries and spheres of activity included assistance in case of partial unemployment, credit holidays, tax preferences, cheaper loans, financial support for agribusiness, development of the National online platform “Action. Business". The directions of state support by target groups have been systematized. It is proposed to use such levers and mechanisms that will strengthen the state anti-pandemic policy