CHANGING BUSINESS PATTERN OF E-COMMERCE INDUSTRY OF INDIA: A COVID 19 EFFECT

E commerce has transformed the way of doing business globally. But still offline businesses have majority stake in the major economies of the world. With the arrival of covid 19, things have changes tremendously. E commerce companies have seen an exponential growth rate in these times due to government guidelines, health concerns and technological changes. This paper discusses, recent trends in e-commerce industry in India, the positive and negative impact of Covid 19 on ecommerce activities. Also, opportunities grabbed by e commerce players due to covid 19's impact on its consumers and business scenario. The paper also critically analyses pre and post covid scenario in Indian e commerce industry on various parameters. It also discusses how the business organizations have transformed their business models as per the new normal conditions and customer expectations.