The World Trends in Marketing Management on Car Market

The article studies the latest trends in marketing management of companies in the global automotive market and their impact on the enterprise in the conditions of globalization and digitalization. Practice shows that the main problem of automakers today is that the market varies greatly with the development of technology and changing consumer tastes. The purpose of the research is to study the latest trends of the market, exercising great influence on marketing management. The theoretical and methodological basis are general scientific methods, such as systems analysis, synthesis, induction, deduction, abstraction, and special scientific methods, including methods of sociological research and comparison. The last, in our opinion, trends, exercising great influence on marketing management of enterprises in the global car market have been researched and found in the article, but they, in essence, are universal and common to all industries. Major trends have been identified in the study, which became evident in recent years. It has been proved that the following trends influence greatly the effective marketing management of enterprises in the automotive market: global, trends in the use of marketing tools, trends regarding the state influence on marketing management, trends in changing consumer behavior. Scientific innovation is to identify the major trends of enterprise marketing management in the global car market. The environment in which the entity operates is dynamically changing, especially in the automotive market, where producers work in the conditions of hyper competition. Therefore, one of the main functions of marketing management is detection, tracking and response to recent trends, i.e. trends of marketing and the market in general. Prospects for further research are in development of methodical and reasonable approach for the development of marketing in terms of new trends in the market of automobiles.