Cognitive features of modern internet discourse as a current philological problem

The article deals with a poly-paradigmatic study of Internet communication; its constitutive components are studied: modification of structural and linguistic levels, formation of the genre system, verbal representation of meaningful concepts, formation of new features of linguistic personality and linguistic picture of the world and, as a result of these processes, the establishment of a term communication system in Internet communication. The phenomenon of Internet communication is defined as interactive interpersonal communication, which requires study in two main aspects - cognitive-pragmatic and linguocultural, since these scientific fields allow to explore Internet communication simultaneously in different paradigms of linguistic knowledge. The study concludes that Internet communication has finally developed into a new field of linguistic knowledg, first of all, the consolidation of all system-language levels of Internet communication, aimed at creating a new communication environment becomes an evidance and second – the linguistic paradigm Internetcomunication communication is recorded in its term system.