A STUDY ON CUSTOMER AWARENESS OF SLICEPAY AMONG COLLEGE STUDENTS IN CHENNAI

The connotation of the people towards money has been shifted due to digital credit platform. Today in a metropolitan city like Chennai, the middle-class people who are the floating population are having an urge to settle in proper part of the city. But however, this movement of people has brought in lot of complications like uncontrolled spending, credit fraud, payment defaulting, etc. The accelerated growth of digital credit has increased the transaction efficiency. Till recently, the college students were using the digital credit for a small a sum as Rs. 100 to over eighty thousand rupees as per their credit limits. The research has been carried out among the college students in Chennai City. This study analyses whether students are aware of digital credit platform. It also focuses on whether the services provided by Slicepay is meeting the expectations and fulfilling them.