From Lippmann to Thaler Who Orient the Masses and Their Purpose in Neoliberal Thought

Homoeconomicus is becoming less and less involved in current neo-classical economic theories. Is this also an indication that the «laissez faire» liberal economic understanding is over? Based on these questions, we wanted to compare the social engineers of Lippmann and Bernays, who are the thinkers of neo-liberalism in the early XX century, and that of «behavioral economists» in particular with Thaler (2017). Their aim is to establish the social model of a new liberalism (neo-liberalism), which is supposed to replace old liberalism, where market rationality is considered the only true. And in our opinion, this social project is more monotonous than before and has obvious authoritarian features.