The Relevance of Analytical CRM and Knowledge Management in an Organisation: A Data Mining Structure?

Knowledge Management and Analytical CRM are useful tools and technology in decision making process and understanding in an organization. This paper aims to provide a complete analysis of the concepts of Data Mining, knowledge management and analytical CRM to set up a framework for integrating all three together. The objective is to show how Knowledge Management and analytical CRM can be integrated into a structure that supports decision making using efficient Data Mining Techniques and to research how working on an analytical CRM system can enable organizations deliver complete solutions.