PESTEL and SWOT Analysis of Selected Electric Car Manufacturers in India

India, which ranks third in terms of carbon emissions, has nowadays actively been involved in reducing emissions by promoting public transportation, biofuels, and infrastructure upgrades and subsidies to accommodate electric vehicles (EV). Its policies, however, are rarely formed in response to citizen's perceptions of how other countries are run. In this context, extensive research is vital to understand the pros and cons to overcome challenges by implementing a positive change in the EV policies. This study is intended to investigate how the selected Indian electric car (EC) companies can benefit their clients, who are already feeling the heat because of the current upsurge in fossil fuel prices, as well as to identify a macro and micro depiction of these industries through PESTEL and SWOT analysis by providing discussion points to assist EC policymakers in determining whether their policies are effective for evaluating their performance.