The Necessity for Strategic policy and Planning in the Country''''s Sports Diplomacy
Journal: Cultural-Social Studies of Olympic (Vol.1, No. 1)Publication Date: 2020-03-16
Authors : Seyed Reza Salehi Amiri;
Page : 11-28
Keywords : Soft power; Diplomacy; cultural diplomacy; Sports Diplomacy; Strategic Policy;
Abstract
< p >In addition to the individual dimension, sport has various social, cultural, economic and
political dimensions, and in this regard, it is highly considered by officials and
policymakers in all countries. In the current era, soft diplomacy and cultural and sports
diplomacy have replaced hard diplomacy, and so sport is a tool that has very important
implications, both domestically and internationally. In this regard, in this article, we
have tried to address the need for policy-making and planning in this field by looking at
sports diplomacy, the introduction of which is cultural diplomacy. Undoubtedly,
strategic and long-term policy-making is essential in achieving the intended goals, and
without it, any short-term activities and actions will be ineffective.
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