The implementation of e-commerce in a medium-sized Brazilian textile company: A case study
Journal: International Journal of Advanced Engineering Research and Science (Vol.8, No. 10)Publication Date: 2021-10-30
Authors : Orlando Bufelli Netto Edgard Monforte Merlo Jean-Fabrice Lebraty Amaury Patrick Gremaud;
Page : 220-226
Keywords : textile sector; marketplace; value creation; sales strategy; e-commerce; COVID_19.;
Abstract
The textile sector is currently the second-largest employer in Brazil, corresponding to 1.5 million direct employees. Due to the high international competition from countries with different production conditions, the Brazilian textile industry has been going through a period of economic difficulty aggravated by the COVID pandemic. Case study and action research were the methodologies applied for this study. We analyzed the impact of one specific enterprise that implemented B2C in the textile sector. We found that changing the indirect sales channel to direct sales using the marketplace proved to be an effective strategy in improving the margins and the sale obtained, thus offering better profitability conditions and an exciting alternative to gain a competitive advantage and improve sales growth.
Other Latest Articles
- Management of outsourcing and its relationship with hotels’ performance: An empirical analysis of selected hotels in Erbil
- Conceptual model of IoT architecture for poultry farming
- Analytical Formulation of Breaker Equations
- The exacerbated increase in self-medication in Brazil during the Covid-19 pandemic and the discourses that strengthen it: An integrative review
- Risk analysis of Waste Collection Workers in COVID-19 Pandemic period - Case Study
Last modified: 2021-10-30 15:21:56