Features of Development of the Communication Environment of the Industrial Enterprise in Modern Conditions of Managing
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.64, No. 2)Publication Date: 2021-06-20
Authors : Mironenko E. Fomichenko I. Barkova S. Alaeva M.;
Page : 144-150
Keywords : communication; communication strategies of the enterprise; communication process in management; marketing communications; communication means; communication channel; communicative management.;
Abstract
The article considers theoretical and practical aspects of the process of formation of communications at an industrial enterprise. The main task of communication policy for enterprises is not only to provide the necessary information about goods and services, but also to create commitment and trust in the enterprise, to establish long-term relationships with customers. It is substantiated that in modern conditions of unstable external communication environment assess the situation, form goals and objectives, identify problems in the development of the enterprise and in general become a strategic resource for the management of an industrial enterprise. It is proved that in order to improve the system of communicative management at the enterprise it is necessary to clearly define the need for information of each structural subdivision and each workplace, to regulate information flows in accordance with the solved tasks; there must be interaction between managers and subordinates; organization of an effective feedback system; introduction of a system for collecting proposals; information messages of the enterprise administration; use of modern information technologies. A system of communicative management of an industrial enterprise is proposed, which provides the enterprise with opportunities for effective exchange of information between managers and employees to achieve the main goal of the organization.
Other Latest Articles
- Strategy of Integration of Sea Port Terminals as a Direction of Improving their Effective Functioning
- Financial Management Tools in Corporate Agency Conflicts
- Assessment of the Conditions for Concluding Loan Portfolio Purchase and Sale Agreements between Related Parties as a Tool for Prudential Supervision of the National Regulator
- Economic and Mathematical Modeling of the Innovation Process in the Agro-Industrial Sector
- Entrepreneurial Potential of Internally Displaced Persons: Mechanisms of Attraction and Use
Last modified: 2021-11-01 22:42:56