Transmedia Storytelling In Public Awareness - Impact On Present Crisis

Transmedia storytelling is the technique of telling a single story (or) story experience across multiple platforms and formats using current digital technologies. One good example for transmedia storytelling is “DC Comics”. Transmedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. The aim of the study is to create awareness about the transmedia storytelling and to find how transmedia storytelling has an impact on the present crisis. A detailed study was done by referring several articles about transmedia storytelling in public awareness. All the articles are taken from Scopus and Pubmed databases. Articles selection includes recent study on transmedia storytelling and excludes articles with only transmedia storytelling. Scoring was done for all the 25 articles. Here by we conclude that transmedia storytelling has developed in recent times and it has many uses in public awareness in the present situation. It also helps in increasing creativity and abilities of students. Now-a-days transmedia storytelling has become a part of every individual's life.