Measures for Marketing Industrial Education and Technology in Nigeria in the 21st Century through Human and Public Relations Management

The purpose of the study was to determine the measures for marketing industrial education and technology (IET) in Nigeria in the 21st century through human and public relations management. Two research questions in line with the purpose of the study were formulated while two null hypotheses were tested at the 0.05 level of significance. The study adopted a survey research design. The population for the study was 60 IET lecturers and 30 engineering lecturers from higher institutions in Rivers State. There was no sampling as the population was manageable. A twenty-item questionnaire was designed to collect data for the study. The instrument was validated by three experts. Cronbach's Alpha reliability coefficient was used to determine the internal consistency of the instrument which stood at 0.91. The data collected for the research questions which guided the study were answered using mean and standard deviation, whereas the hypotheses were tested with t-test. The result of the study showed the roles of human and public relations officers and measures to be adopted by human and public relations management in marketing industrial education and technology in Nigeria. It was recommended that budgetary provision should be set aside by school management for human and public relations units.