THE IMPACT OF AROGYA SETU APP ON COMMON MAN’S HEALTH PROTECTION: USING PLS STRUCTURAL EQUATION MODEL

The Structure path model established through empirical research. The optimism with Arogya setu app(OWA)> Arogya setu app as Assistance (ASAA)> Profession> Common Man's Health Protection Studied and verified. This path have brought in the 31.3% Change in public health protection. the impact is influential since Indian government took lot of initiatives to aware and sensitize the common man to protect against COVID -19 pandemic ill effect. Other initiative were advertisements, announcement in media online and offline, Home check-up, Quarantined move, better hospital and treatment facility and Lock Down measure kept Virus spread under check. Arogya setu app was one of such initiatives. but looking into its impact upon common man's health, the government could improve existing app application and could add up new and advanced features. All features were good to influence but Geo-tagging, awareness for employers & Colleagues and easy self assessment test were majorly influencing and impacting the Public health protection.