THE CONCEPT, TYPES, TASKS AND THE NEED FOR THE USE OF URGENT INVESTMENT TOOLS OF CRISIS MANAGEMENT AT ENTERPRISES

Currently, many Ukrainian enterprises are in crisis. Getting out of this situation requires the use of various types of urgent crisis management tools, among which investment instruments play an important role. The purpose of this article is to form the theoretical basis for the use of urgent investment tools of crisis management at enterprises. It was found that the urgent investment tools of crisis management in the enterprise should be understood as ways of immediate (urgent) investment actions which are aimed at eliminating or reducing the negative impact of the crisis on the economic condition of the enterprise and ensuring its further effective development. These instruments are grouped according to the following characteristics: the environment in which the relevant instruments are formed and operate, the relation to the current owners of the enterprise, the effectiveness of implementation, the duration of the effect of implementing instruments, the urgency of their implementation, the areas of investment, the objectives of application, the duration of application, the types of financial and economic crises at the enterprise, the elimination (reduction) of the negative influence of which the corresponding tools are directed at, the subject of investment. It is established that the main tasks of using investment urgent tools of anti-crisis management at the enterprises are: selection of the best types of investment urgent tools of anti-crisis management; selection of the best variant of each type of urgent investment tools of crisis management; setting deadlines for the implementation of selected types and options for urgent tools of crisis management at the enterprise; determination of the optimal amount of total investments that should be invested in the implementation of the crisis management program at the enterprise, and the corresponding to this volume of the general list of investment urgent tools of such management; identifying the best sources of investment and establishing the best structure of investment in terms of these sources. Key words: