Hierarchical of Needs Driving Thai Teenagers to Consuming Facial Cream

Currently, Thai teenagers tend to use more facial cream for different reasons. Therefore, there is a need to choose a multi-level facial cream, ranging from basic needs to self-actualization needs to reach their true potential that is physiological needs and self-actualization needs, respectively. This study was applied Maslow's hierarchy of needs theory to convey various levels of needs that play crucial parts in decision to choose facial cream among Thai teenagers. Maslow's hierarchy of needs theory presents the five levels of needs that drives motivation, consisting of physiological needs, safety needs, belongingness and love needs, self-esteem needs and self-actualization needs. Based on a survey with 80 Thai teenagers aged 10-19 years who choose to use facial cream, the result shows arranged in descending order of mean scores as follows, physiological needs, self-actualization needs, safety needs, self-esteem needs and belongingness and love needs by 4.46, 4.41, 4.10, 3.96, 3.69, respectively. All of these have a full score of 5 points. The correlation test revealed that all five needs levels were all positive and there were only very low to moderate correlations. This shows the relationship between Thai teenagers' preferences in choosing facial creams.