THE EVOLUTION OF THE MEDIA OPERATION IN THE CONTEXT OF THE CURENT SECURITY ENVIRONMENT

The theoretical conceptualization of the media operation, extremely little discussed by specialists in the military and/or media is an original approach, based on the use of comparative research methods of certain military operations that are relevant to achieving the proposed goal. The identification of the principles for the media operation, practically the conception approach, is the cornerstone that leads to the identification and argumentation, through mixed ways, including progressive, comparative, dialectical and chronological ways of the structures and activities specific to this new type of operation and the factors that determine the transformation of the media operation into media war.