THE EFFECT OF SERVICE INFLUENCE FACTORS ON PERCEIVED USEFULNESS AND USE SATISFACTION IN DIGITAL HEALTHCARE SECTOR

The convergence of advanced technologies such as AI, IoT, and BigData with medical technology also has changed medical services significantly. Particularly digital healthcare services have developed in the untact settings by the COVID-19 pandemic. This study aims to examine factors that affect the usefulness of such digital health care services perceived by users and their use satisfaction. The study defines the ‘personal influence factor, ‘information quality factor,' and ‘social impact factor' that affect digital healthcare service use and empirically analyzes the effects of such factors on perceived usefulness and use satisfaction. A survey was conducted among 364 individuals who used digital healthcare services in Korea, and then statistical analysis results were derived. Hence analysis results show that personal influence factors and social impact factors positively affected perceived usefulness while information quality factors did not. In addition, it turned out that personal influence factors and information quality factors had positive effects on use satisfaction while social impact factors did not affect use satisfaction. The above-stated results suggest that when it comes to digital healthcare service, personal influence factors concerning the experience of product or service use affected perceived usefulness and use satisfaction, social impact factors affected perceived usefulness, and information quality factors affected use satisfaction to a significant degree.