Business Feasibility Analysis of Vaname Shrimp (Litopenaeus vanname) Cultivation Through Demonstration Farming in Barru Districk

Shrimp vaname (Litopenaeus vanname) is one of the fishery commodities that become prima donna in the export market. Barru Regency is one of the areas that has the potential in developing vaname shrimp farming business with a land area owned by 2,500.11 ha. But the great potential is not accompanied by national shrimp productivity, one of the causes is the lack of awareness of cultivators in accepting technological innovation and lack of capital in applying cultivation technology. This research describes the Demonstration Farming program set by KKP with the aim of assisting cultivators in implementing new technologies through group cooperation. The study was conducted by qualitative method using descriptive analysis to describe the process of implementing demonstration farming program in Barru Regency. Quantitative methods use business feasibility analysis with Net Present Value (NPV), Net Benefit-Cost Ratio (Net B/C) and Internal Rate of Return (IRR) indicators. The results showed that (NPV) has a value of IDR. 418,514,544; (NetB/C) has a value of 2.24; and (IRR) has a value of 46.07%. The results of the analysis of vaname shrimp farming business through the Demonstration Farming program in Barru Regency are said to be feasible to run.