THE INFLUENCE OF SERVICE QUALITY, EXPERIENCE, DESTINATION IMAGE WITH SATISFACTION MEDIATION ON TOURISTS VISITING BATAM CITY

This research aims to analyze the influence of Service Quality, Experience, Destination Image by mediating Satisfaction on Revisit Intention. according to the requirements in the number of known populations as many as 2.2 million people had visited, so based on Krejcie and Morgan tables, the number of samples that must be needed is 384 respondents. Data that being used in this research is 384 respondents. The results obtained from Partial Least Square (PLS) approach for data analysis said that Satisfaction variable has no significant effect on Destination Image, but Satisfaction has a significant effect on Service Quality and Experience. Service Quality, Experience, Destination Image and Satisfaction have a significant effect on Revisit Intention