THE IMPACT OF THE PANDEMIC ON THE DEVELOPMENT OF THE TOURIST TRENDS

The article analyzes the impact of Coronavirus on the tourism industry and the development of tourism trends. In particular, an analysis was made of the impact of the pandemic on the world economy and overall GDP growth and world trade. The dynamics of world real GDP for 2017–2021, as well as the dynamics of international tourist arrivals for the period from January to March 2020 are studied. There has been a reduction in the number of international trips around the world by 60–80% in 2020. The following were the main measures to restore tourism. Anti-crisis measures were proposed for the functioning of the tourism industry under quarantine restrictions and its return to normal operating conditions after the removal of these restrictions. The COVID-19 pandemic has hit the tourism industry hardest. Due to the coronavirus pandemic, the flow of tourists in the world has decreased by 65%. In the first eight months of 2020, the number of international arrivals decreased by 70%. This resulted in the loss of $ 730 billion, and more than 120 million jobs were at risk. According to official data, the tourism business in Ukraine has already lost at least $ 1.5 billion. Thousands of workers in Ukraine's tourism sector have lost their jobs. Also, based on the analysis of the impact of the pandemic on tourism, new trends in the tourism industry were identified. It was found that the tourism market will recover relatively quickly after the pandemic, as people will need positive emotions. Although, of course, it is impossible to give an accurate forecast, especially in the face of changes in exchange rates. In addition, it is likely that the approach to life in general may change — the methods of remote communication will become commonplace. The segment of digital projects in tourism is becoming more active, which will help generate deferred demand and will work when all restrictions on tourist travel are removed.