DETERMINANTS OF EFFECTIVE MANAGEMENT OF INNOVATIVE DEVELOPMENT OF ENTERPRISES

The article examines the modern realities of innovative development of agribusiness enterprises in Ukraine and substantiates the need for its further intensification and the need for thorough research. The theoretical basis of innovative activity of enterprises is considered with detailing on subjects of agrarian business and characteristic features of such activity for the specified subjects of managing that is caused by features of agriculture where the main factor of manufacture is the earth. The flowing factors and factors that caused technological and technical degradation against the background of weak investment attractiveness, reduction of innovation activity are determined. The rating of the most successful agricultural enterprises of Ukraine by the level of innovation implementation and costs for innovation activity is presented. The article presents a scheme of key determinants of the impact on innovation activity of enterprises in the agricultural sector of the Ukrainian economy. The authors give directions of innovative development of agro-industrial production of Ukraine with the separation of four groups of innovations: technical-technological, organizational-economic, social-managerial and informational with detailed examples of directions of innovations for each of the groups. The general algorithm of the process of risk management, which determines the current level of investment and innovation activity of agricultural enterprises, based on the systematization of the main stages of detection and evaluation. Activation of innovative activity of agricultural enterprises is one of the main prerequisites for stability and sustainable development of the agricultural sector of the economy, as it allows not only to change the nature of production activities, but also to fill it with new meaning and practical content. The practice of innovation, on the one hand, shows that there are still many obstacles in their way, which significantly hinder innovation development in the country; on the other hand, that innovative development is becoming, and in some places has already established itself as strategic for the development of industries and regions. However, these steps require specific content, from the organization of training to the practical implementation of large-scale innovative projects and programs.