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Definition and stages of forming a competitive strategy of a commercial enterprise
Journal: Vestnik of Institute of Economic Research (Vol.24, No. 4)Publication Date: 2021-12-01
Authors : Tumakov E.A.;
Page : 37-41
Keywords : competitive strategy; definition; trading enterprise; formation; algorithm;
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Abstract
Following the analysis of modern economic literature the article suggests the author’s definition of the competitive strategy of a trading enterprise as a way to achieve strategic goals related to creating and maintaining the desired competitive position in target markets by creating competitive advantages and implementing certain competitive behavior. An algorithm for forming a competitive strategy of a commercial enterprise is proposed.
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Last modified: 2022-01-12 20:40:21