ANALYSIS OF CHALLENGES & IMPACT OF COVID-19 ON HOSPITALITY INDUSTRY

The purpose of the research paper is to determine the impact of Covid-19 on the hospitality industry and road map for future. Through extensive research a conclusive effect of the pandemic on hotel sector has been established. The research has been focused on hotels in India to narrow down the sample size of the research. Explanatory and Exploratory research techniques have been used in order to precisely determine the causal relation between the two. Data has been collected through both secondary and primary mediums. Under primary medium data has been extracted through questionnaires which were circulated to a sample of both consumers, employees and employers of hotels across India. Consumers were selected randomly and compromised of mix of individuals from various paths and of variou s backgrounds. Employees and Employers compromised of individuals who work around different hotels pan India. While the secondary research majorly included published research paper which helped in determining the research gap. Some of the major findings of the research were that the impact on hotels of the pandemic has been adverse and that most of the hotels have adapted to changes in order to revive their hotels and make customers feel safe. While the customers are afraid about their safety, they are tired of staying at home and are looking for change. Given the chance most of the would like to take a vacation and stay in hotels while at the same time hotels are also working towards satisfying this urge of customers and eliminate the fear of customers. Mos t of the hotels have emerged out of pandemic with new strategies to achieve the same. Several states have seen increasing occupancy around the end of the year due to various packages offered by hotels and the extensive boredom felt by these consumers. All in all at the end of the day both hotels and consumers want the same thing that is visits in a hotel. Although coronavirus has made this goal tough to achieve, with the emerging adaptation by the hotels and increasing consumer confidence in these measures this dream is not a far cry. Hotels are expected to have strong comeback in the near future and are expected to make up for the loss during the pandemic in the coming years.