THE STATE OF WOMEN DIGITAL ENTREPRENEURS IN INDIA DURING COVID-19 PANDEMIC

During the Last two decades, the growth of Women Digital Entrepreneurs in India has been increasing tremendously with the high level contribution towards economic progress. In India, a Nationwide Coronavirus lockdown made many business to terminate. The impact of COVID-19 has affected not only many human lives but also economic activity of business. This pandemic and subsequent lockdowns created more restrictions on Travelling and Business. In this situation, Digital Business is most considered and best way of selling and purchasing different types of goods and services in order to avoid direct contact and physical distance of human. The Coronavirus has transformed the global digital business trends. The contribution of Women Entrepreneurs in India is at significant level in economic development but women-led business have been negatively affected due to Covid-19 as Women have to deal with difficulties not only caused by Coronavirus but also management of business as well their family responsibilities. This study determines the status of Women digital entrepreneurs in India during Covid-19 Pandemic. For this, study involved survey of 100 Women entrepreneurs doing online business in India to understand the Impact of Covid-19 on Women Entrepreneurs and Strategies used by Women Digital Entrepreneurs in continuing their business during COVID-19.