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Triggers of the category "mutuality" as catalysts of successful marketing communications with the consumer

Journal: Science Journal "NovaInfo" (Vol.130, No. 1)

Publication Date:

Authors : ;

Page : 40-41

Keywords : TRIGGER MARKETING; MARKETING; TRIGGER; PSYCHOLOGICAL INCENTIVE; SELLING TRIGGER; RECIPROCITY; MUTUAL GRATITUDE;

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Abstract

The article discusses one of the tools for building a successful interaction with the consumer — the use of psychological stimulation to perform a targeted action, based on "reciprocity". The author reveals the psychological basis of this incentive and the mechanism for its implementation in marketing.

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Last modified: 2022-02-17 05:03:14