7 P Marketing Mix Literature Review
Journal: International Journal of Trend in Scientific Research and Development (Vol.5, No. 6)Publication Date: 2021-10-01
Authors : Margarita Išoraite;
Page : 1586-1591
Keywords : marketing; 7P marketing mix; product; price; place; promotion; people; process; physical evidence;
Abstract
In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the companys goals. Margarita Išoraite "7 P Marketing Mix Literature Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47665.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47665/7-p-marketing-mix-literature-review/margarita-išoraite
Other Latest Articles
- Bee Hive Status Control System
- Comparative Analysis and Design of Voided Slab and RCC I Girder with Solid Slab in Bridge Structure
- Comparative Analysis of Box Culvert with Cushion and Without Cushion Usign Staad Pro
- Bullying of Teenager and Commission of Suicide An Analysis
- Role of Advanced Machine Learning Techniques and Deep Learning Approach Based Decision Support System for Accurate Diagnosis of Severe Respiratory Diseases
Last modified: 2022-03-01 14:06:08