DISRUPTIONS IN MEDIA AND TECHNOLOGY INDUSTRY

The future of Entertainment and Media industry holds a substantial promises and Challenges. The amount of money, time, and innovation experimentation in this industry is growing and will continue to grow throughout the world. The possibilities are endless and creating a new stream of micro players is enabling competition which is compelling everyone involved to innovate and differentiate. This paper will discuss about advancement in technology and large-scale adoption of AI and its influence on human creativity. What are the expectations of Entertainment industry in Industry 4.0 and what companies should do to survive in this fierce competition?