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Retailing in India: Challenges and Opportunities
Journal: IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) (Vol.10, No. 2)Publication Date: 2022.02.28
Authors : Dr Hemant K Panda; Annjaan Daash;
Page : 11-22
Keywords : Credit Risk; Macroeconomic Determinants; Bank Specific Determinants; Post Financial Crises Period; Public Sector Banks; Ratio Analysis; Descriptive Statistics and Panel Data Regression;
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Abstract
The marketing concept means satisfying customers' wants and needs at a profit. Retailers are finding that to maintain competitive advantage, they must exceed customer expectations. Thus, when extending the marketing concept from merely satisfying customer wants and needs, integration of retailing functions becomes paramount.
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Last modified: 2022-04-09 19:20:23