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Fear as a marketing trigger: mechanism and examples of implementation
Journal: Science Journal "NovaInfo" (Vol.131, No. 1)Publication Date: 2022-04-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 26-27
Keywords : MARKETING; TRIGGER; TRIGGER MARKETING; MARKETING STRATEGY; PSYCHOLOGICAL STIMULUS; FEAR; SELLING TRIGGER;
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Abstract
The article discusses the use of psychological emotions caused by fear when building a marketing strategy to influence the consumer. The author considers the stages of working with the "fear" trigger in marketing, gives examples of the speech impact on the client with the help of this psychological stimulus and shows its visualization.
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Last modified: 2022-04-22 04:59:40