STUDY ON INVESTORS’ DECISION MAKING PATTERNS IN KANPUR

An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investment is confronted with array of investment avenues. The main reasons behind the study are the factors like income, economy condition, and the risk taking capability of investors impact decision making of investors regarding investments. This paper contains the investors' preferences and as well as the different factors that affect investors' behaviour on the different investment avenues.