Exploring E-Commerce Delivery Challenges in Nigeria: A Dynamic Capabilities Perspective

Electronic commerce is thriving globally. Despite the many benefits associated with e-commerce retail, its adoption in less-developed countries remains hampered by delivery challenges. This qualitative study investigated the impact of delivery constraints on e-commerce retailand explored remedies adopted by online vendors through the Dynamic Capabilities Framework of ambidexterity. Thirty-twoinformants from nine e-commerce firms operating in Nigeria participated in in-depth interviews to reveal the delivery challenges,their impacts on online retail, and possible remedies. The findings were analyzed through qualitative-interpretative steps based on thematic analysis. The results indicate that express delivery problems adversely impact e-commerce retail.Insights from the study could provide avenues for addressing the challenges.