COVID-19 and Politics of Representation: A CSA of Pakistani Print Media Semiotic Discourses

Print media discourses are highly polarized. Different linguistic and meta-linguistic moves are employed to represent the same issue under different socio-political themes. This study decodes the semiotic discourses of two (02) Pakistani English and Urdu newspapers (Dawn & Jang) about the representation of COVID-19 related issues. This has been done to broaden the canvas of the research by including English and Urdu newspapers’ readership.  The time span for data collection ranges from March 15, 2020, to May 15, 2020. The integrated research approach used in the study has been devised by drawing upon Kress (2010) and Krueger (2001) to analyze the data at linguistic and semiotic levels. The findings of semiotic analysis have been validated through focus group discussions on the selected cartoons from English and Urdu newspapers.  The findings of the research reveal that the representation of COVID- 19 related issues varies in English and Urdu newspapers.  The most frequently occurred themes in English newspapers about the representation of covid19 related issues include economic downfall, danger to the worlds’ economy, the clash between America and China, delays in vaccine production, and food and health insecurity at national and international levels. On contrary, the Urdu newspapers highlighted the issues related to corruption, the oil crisis, a satire on the general masses for not observing SOPs, a satire on health ministry, and poverty increase because of lockdown policies. The research contends that semiotic discourses are the best sites for ideological investment and are designed keeping in view the target audience.