Typology of the figure as a factor of consumer choice of women's bathing cuits

Journal: Science Journal "NovaInfo" (Vol.132, No. 1)

Publication Date: 2022-06-15

Authors : Rovneyko Margarita Aleksandrovna;

Page : 34-35

Keywords : BATHING SUIT; SWIMSUIT; SWIMSUIT MODEL; PRODUCT CHARACTERISTICS; FIGURE TYPOLOGY; CONSUMER CHOICE;

Source : Download Find it from : Google Scholar

Abstract

The author characterizes one of the most important marketing factors in the consumer choice of women's swimwear — the typology of the figure. The article discusses swimwear models for five main types of female figure.

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Typology of the figure as a factor of consumer choice of women's bathing cuits

Abstract

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