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Aroma marketing references
Journal: Science Journal "NovaInfo" (Vol.132, No. 1)Publication Date: 2022-06-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 57-58
Keywords : MARKETING; SENSORY MARKETING; AROMA MARKETING; CONSUMER; POINT OF SALE; AROMA DESIGN; AROMA; AROMA DESIGN; TARGET AUDIENCE; PSYCHOLOGICAL STIMULATION;
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Abstract
The article considers aromamarketing as an actual area of sensory marketing. The author, based on the studied theoretical material and conclusions from the questionnaire survey, gave practical recommendations on the topic of the study.
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Last modified: 2022-06-19 22:48:22