EMERGENCE OF NEW TREND IN TOURISM - TRAVEL BUBBLE, WITH REFERENCE TO BIO-BUBBLE IN KERALA

The tourism business in Kerala was badly impacted by the COVID-19 outbreak. Following the pandemic, a resilience-based approach for rebuilding the global tourism business post-COVID-19 has been developed in Kerala. The tourism industry has the potential to evolve into a new global economic order characterized by sustainable tourism, societal well-being, climate action, and community involvement. To resurrect the situation on a large scale, a new invention based on bubble tourism with safe protocols in Kerala must be implemented in order to give the tourism industry a favorable outlook for future initiatives.