EVALUATION OF THE FINANCIAL ACTIVITY OF THE ENTERPRISE: DEVELOPMENT OF MEASURES TO IMPROVE THE SITUATION AND PREVENT THE POSSIBILITY OF BANKRUPTCY

The article considers the essence of the financial activity of the enterprise, which is a system of using various forms and methods for financial support of the functioning of enterprises to achieve their goals. The main tasks of the financial activity of the enterprise are determined and systematized. Important indicators for assessing financial performance, which comprehensively characterize the efficiency of the enterprise, and on the basis of which we can assess the effectiveness of enterprise management, as high profits and a sufficient level of profitability depends on the correctness and efficiency of management decisions. Analyzed indicators of profitability and business activity on the example of JSC «Turboatom», as a result of which, identified negative changes that do not allow the company to develop its potential, indicate the threat of crisis, low demand for products, as a result, considered ways improvement of these indicators, as well as defined strategies for controlling the repayment period of receivables and payables. The essence of bankruptcy has been determined and the main measures have been developed to increase the efficiency and prevent the possibility of bankruptcy of JSC «Turboatom». The results revealed that if you do not pay attention to the negative changes in profitability and business activity in assessing the financial performance of the enterprise, it can lead to a threat of crisis, and as a consequence to the possibility of bankruptcy. Therefore, a set of basic measures to increase the profitability and business activity of the company to improve production, increase product competitiveness, which in the future will increase profits and profitability of the company, because the profitability of the company depends on its profits, and developed key measures to to prevent the possibility of bankruptcy, because the successful, stable and promising operation of the enterprise depends on the right and timely measures.