DIRECTIONS OF FUNCTIONING OF INTERNATIONAL BUSINESS IN THE GLOBALIZED ENVIRONMENT

Modern processes of economic development of business take place under the influence of the global environment. The development of the business environment in the country is crucial not only for the micro level but also for the macroeconomic indicators of the national economy. This takes a leading role in the context of increasing external influences on the economy and seeking its adequate positioning in the world. The subject of research in the article is the definition of global indicators of internal metrics in the international business environment. The research goal is to deepen the methodological foundations of the research of the global business environment for the functioning of international business in the global ecosystem. The article considers the main components of the functioning of international business, its problems, analyzes the factors that ensure sta‑ ble growth of production and sales of quality competitive products outside the country. The research of the World Bank group of entrepreneurial activity in different countries of the world on the basis of indicators is analyzed. It is proved that in the period of globalization in international business there are signs characteristic of modern times. The integration of the state economy into the world economy gives international business certain features. It is emphasized that the business environment operating in international markets constantly needs to collect and summarize information on the state of the global environment, comprehensive assessment of business environment parameters, identify trends in the trend to form and implement business strategy. It is determined that overcoming the complexity of doing business in the global space, leaders of international organizations need to look not only for traditional operating models and ways of working, but also focus on not only the usual internal metrics, but also the needs of users in a globalized international business environment.